Hey, Ayman, you tell good ol’ Naaman whether a McCain ad next to a YouTube video of Red State Update is a success or a failure of YouTube’s ad-matching algorithm.
On one hand, the mocking/hipster crowd that enjoys RSU (I kinda do) may be exactly those McCain would like to target.
On the other hand, the display ad, as one can see on the right, is a call-for-action and seems to be meant for people already convinced (“join our team”!).
I wonder if YouTube can do better and allow McCain to publish ads on videos that mention his name but do so in a favorable fashion. Or even better: be able to select which display ads from the McCain campaign to show for favorable versus negative videos. Should be that hard – I mean, even Ayman had built an opinion classifier in his research, as far as I remember (I know Ayman will correct me if I’m wrong, he’s a bit of a literalist if you know what I mean).
Besides, Naaman is for Obama.