LinkedIn is one of those sites which, if you still have a job and a you do have life, you only see if something happens (e.g., somebody sends you an invitation). The other day, I got (yet another) invitation, clicked through, and actually even browsed around (to try to figure out if I actually know the person that invited me – it wasn’t Ayman).
They had an ad on that page (bastards!). The ad was actually intriguing – it was designed as a survey, sponsored by Mazda, with a simple question: do you think your car should reflect who you are, or is it just for getting yourself around. Curiosity won over, and I clicked (which one you think I chose? I am not the Racing Geek, remember).
Now the interesting part. Because LinkedIn are so successful in getting your real-life information (jobs, gender, whatever) they were showing the results (“just for getting around” winning 60-40!) broken down to various categories: size of company, position, type of industy. This shows you what a powerful business ad platform LinkedIn could be – for example, you could advertise only to mid-level managers of high-tech companies size 100-500.
On the other hand, if you want to advertise to the youth, you are in the wrong place. Dead wrong: