I haven’t written about Fire Eagle in a while but: this is supercool. When we started thinking about FireEagle this was a large portion of the vision we have in mind – information services that tune in on your location and offering you slightly better services – not necessarily radically better – just slightly better – but because of the ease of intergration, provide a location-based service that other would not be available.
So now, my phone talks to Fire Eagle and tells it where I am, while Headup recognizes objects (such as band names) on websites and tell me about nearby events, or shows my photos taken nearby when I visit Flickr.
Now this is the part where Naaman takes credit for introducing the Tals who run Headup/Semantinet to Fire Eagle (first) and the team (second). A beginning of a beautiful friendship, I hope.
 Seriously – two guys named Tal.