Not just live TV, but people still tune in to catch their regularly scheduled programming. I’m not sure how Naaman does it in NYC, but I like watching Top Chef when it airs. I’ve been looking at social interactive TV for some time—thinking and building new interfaces for live TV watching and social sharing. Just about anyone I talk to about this work, at least in San Francisco, says “Oh I never watch TV”. If they do watch TV they say “this is useless, everyone uses a DVR now”. I do
<3 my TiVo, but really I’d rather tune in on time to watch my stories.
Hulu and DVR addicts should know about this recent Nielsen study. The study found on average 1.15% of all TV watched is time shifted via a DVR. Tiny tiny tiny. What’s even more crazy is that 1.15% is up 21.1% from last year. This means for any month, 7 hours of your TV is time shifted.
You can read the full report; but I’d rather you tell me: Do you time shift your TV? If so how much?